Good News: Since 2007, avoidable household food waste in the United Kingdom has been cut by 21%. According to a new report published today by the Waste and Resources Action Programme (Wrap), avoidable food waste has been reduced to 4.2 million tonnes, saving consumers £13 billion a year. “The UK is leading the way in tackling food waste and the 21% cut is a terrific achievement by millions of people who have taken action, saved money and helped safeguard our natural resources. However, there is so much more to go for and I believe we should be going for it“, said Dr Liz Goodwin, WRAP Chief Executive Officer. The average UK household still throws away the equivalent of more than 300 meals per year, almost half of this is going straight from the fridge into the bin. The top three foods the Britons are throwing away uneaten are bread, potatoes and milk. The equivalent of 24 million slices of bread, 5.8 million potatoes and 5.9 million glasses of milk are wasted daily. Every year, almost 86 millionen chickens end up in the bin. Wrap attributes the reduction in food waste to campaigns and changes to packaging, including clearer date labels by retailers. Consumers are better aware of how to store their food and many households WRAP interviewed earlier this year said they were now making better use of their leftovers. Another reason is the increase in food prices. Retailers are also becoming aware of the problem: In October, the supermarket chain Tesco announced to remove “display until“ dates from fresh fruit and vegetables and to use smaller cases to help customers reduce the amount they are wasting.